Cytech @ MWC13: Location: Greek Pavilion, Pass: 'Ya'


Heraklion, GREECE, February 19, 2013 - The biggest event of the year in the mobile industry is fast approaching and the Cytech team is excited to meet its partners and explore new business opportunities at the Mobile Word Congress, held in Barcelona, Spain from 25th – 28th February.

This year, Cytech will be participating at the GSMA Mobile World Congress as a member of the Hellenic Association of Mobile Application Companies (HAMAC) in the Greek Pavilion, App Planet, Stand 8.1K30. Cytech will be showcasing its white label Mobile Marketing Platform that provides marketers with all the tools for their Mobile Marketing Campaigns, and is now empowered with new features, which will be presented for the first time at #MWC13.

Geolocation Targeting for Mobile Marketing Campaigns

In addition to previous campaign targeting features using demographics and consumer profiles, marketers can now broadcast their messages to consumers by location, allowing them to address audiences in speredpincific cities, counties, countries.

Geolocation Reporting for Mobile Marketing Campaigns

With the help of real time maps, the marketer can now gain useful statistics like the spots where the coupon's views and redemptions have taken place, or to identify areas where most consumers have completed a web opt-in. This way, it is now possible to keep track of campaign performance at different locations, so that campaigns can be optimized even while they are running, to drive consumer adoption and participation in different areas.

Mobile Coupons: Apple Passbook Compatible

passbook-heroThe platform's fully featured Mobile Coupons services have now been extended to support coupons for the Apple Passbook. Through this new feature, consumers can store coupons created on the platform to their Passbook, so that they can redeem them later in-store, using their iPhone and iPod Touch devices.


In addition to the above, the Mobile Marketing Platform from Cytech also provides all the standard 1-way and 2-way SMS Marketing services (SMS Contests, Votes, etc.), but also allows marketers to create cross media mobile marketing campaigns using new technologies. It includes support for Web Forms, QR Codes and NFC opt-in methods. In addition, it includes a full range of Mobile Coupon services used for implement discount, rebate and loyalty campaign scenarios, using either SMS or new media technologies.

If you plan on attending MWC, make sure to stop by to say "Ya" (hello in Greek!) and be among the first to explore our new features. E-mail us at info@cytech.gr to arrange a meeting, or download the  Pass on your iPhone or Android device (using an Android app for passes), to remember where to find us!

Add to Passbook EN2x

We are looking forward to meeting you all there!

About Cytech Ltd.

Cytech is a mobile applications and mobile marketing solutions provider with an international customer base. With over 10 years of experience in the field of mobile marketing, the company provides consulting services in mobile marketing and develops its own software solutions which it customizes to the individual customer’s needs.

It is a one-stop mobile marketing powerhouse, with complete solutions for bluetooth / proximity marketing, SMS marketing campaigns, bulk SMS, or any other type of event marketing.


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Science and Technology Park of Crete
Heraklion, 100 N.Plastira Str., Crete, 70013, Greece
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