Interactive (2-way) Value-Added SMS Services

What is it?

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Interactive 2-way SMS Services allow you to set up a communication channel via SMS between you and your audience / consumer target group. You simply ask them to send an SMS from their mobile phone, starting with a designated keyword, to a designated short code, in order to participate in your SMS Marketing campaign.

The Mobile Marketing Platform (SMSP) is used to design, create and manage SMS Marketing services. It is developed to exploit the unique capabilities and opportunities of the mobile as a marketing channel. It provides all the functionality needed to implement a number of marketing scenarios.

SMSP provides a number of off-the-shelf 2-way SMS Services, in order to cover the wide variety of needs for today's mobile marketing campaigns. Although each service suits specific requirements, the open architecture of the platform allows new services to be added as well as the inter - communication with other platforms / technologies.

Single Opt-In, Double Opt-In, Opt-Out

opt-out Our mobile marketing software takes care of all the hard work of keeping up with regulations and mobile marketing best practices for implementing SMS marketing campaigns.

If you haven't heard of these terms yet, they're the standard terms used to describe different marketing scenarios and the appropriate actions a consumer can take to opt-in (take part in a specific campaign) and opt-out (stop participating).

SMSP implements all these mechanisms for you, off-the-shelf. You only need to select the one that matches your marketing scenario, based on the country you're in and the regulations and constraints in place, and apply it to your Mobile Marketing Campaign.

Who can use it and how?

Marketing Agencies,
Politicians,
Communities,
Radio/TV Stations,
Retail Shops / B2B Businesses
and anyone wishing to set up a direct communication channel with their customers.

2-way Value-Added Services:

Below is a list of the included SMS 2-way Value-Added Services:

SMS Opinion Service

The Opinion Service allows you to receive plain SMS messages and record your users' opinions, comments, questions, feedback, or any other input.

SMS Vote Service

The Vote Service allows you to setup a vote, by defining a multiple choice question with a list of its possible answers. Each vote by an end user is sent in as an SMS message containing the keyword of the answer.

SMS Quiz Service

The Quiz Service allows you to setup and run a quiz as a series of multiple choice questions. In each question you need to define the list of possible answers, each with its keyword(s). Users can send their answers to the Quiz questions via SMS.

SMS Sweepstake Service

The Sweepstake Service allows you to run a prize draw with predefined winning codes. Codes are sent in via SMS and participants are notified accordingly as to whether they have own or not.

SMS Registration Service

The Register Service allows you to provide member registration for your clients/users. They simply send an SMS message, and they are automatically added to a list of registered participants, which you can then use, as you wish.

SMS OpinionPlus Service

The OpinionPlus Service allows you to receive plain SMS messages and record your users' opinions, comments, questions, feedback, or any other input. In addition, the OpinionPlus Service allows you to edit or reject any inappropriate messages, and only accept the ones you wish.

SMS Redirect Service

The Redirect Service allows you to extract messages from the platform and redirect them to your own service, for further processing. After you have processed each message you can send back a response to the service, which will then forward it to the mobile user.

SMS TVChat Service

The TVChat Service is a service designed especially for TV Shows. It allows you to receive SMS messages from the viewers of your show. In addition, you can edit any inappropriate messages and display accepted SMS messages on screen.

SMS Panorama Service

The Panorama Service allows you to setup a contest or competition where users are called to answer a multiple choice question. You simply define a list of possible answers and mark the correct one. Each answer by an end user is sent in as an SMS message containing the keyword of the answer.