QR code Opt-In
What is it?
Enables consumers to join in a campaign by scanning a QR code.
QR codes are easy to use and provide a rich media experience for your customer. Given the overall increase in the adoption of web based enabled smart phones, QR codes are a great way to enhance customers' experience since they connect offline to online and make the information portable.
How does it work?
With SMSP creating a QR code campaign is a simple 3-step process:
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Set up a Web Opt-In Service in SMSP
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Enter the appropriate data and your QR code will be automatically created
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Choose the URL that will link to the opt-in form that will forward the data to our Mobile Marketing Platform, by either:
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Implementing your own form that will submit the data to our platform, OR
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Using the hosted form solution that is provided by our platform and redirect users to that form from your QR code.
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Embedding a QR code in your marketing strategy offers a great amount of possibilities due to their ease of creating and printing. QR codes offer integration with a variety of printing advertising mediums, like brochures, newspapers, magazines and products’ packages, and if thoughtfully placed, can create great value to your campaign.
Here are some examples:
| Engagement possibilities | |
|---|---|
| Contests | Organize competitions and among the participation options give people the choice to enter the competition also by scanning a QR code that will lead them to the opt-in form. |
| Registration |
On traditional mediums like a newspaper advertorial you can place a QR code with a call to action like “Scan this if you wish to receive SMS with special offers/ updates”. When the user scan the QR code will be leaded to your opt-in form and his/her mobile number will be included in your clients' database for the delivery of future messages/promotions by SMS. |
| Sales | On printing advertising material like flyers and posters that promote a new product or service an embedded QR code could contain a message such “Scan this if you wish to receive a free sample of the product” and through the opt in process the user’s mobile number will be at the disposal of your sales department. |
| User Support |
On products’ packages a QR code with the caption “Need help?” Scan this and download the manual” or “”Need help? Scan this and we will give you a call back” will land the user in your opt in landing page and then your support department can directly communicate with the customer. |
Our Mobile Marketing Platform also supports a double opt in procedure, so the user cannot insert a mobile phone number other than their own. This is accomplished by sending to the submitted mobile phone an SMS with a code which is required in order the user to fulfill the opt in form.
